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General Manager (GM)

To direct, promote, and coordinate the operations of the cooperative in a manner that will optimize the cooperative’s market share and savings, improve the cooperative’s efficiency, help achieve the cooperative’s mission and goals, and result in outstanding customer service and sales. 

The general manager’s responsibilities involve supervision, public relations, marketing, profitability and sales, service, reporting, capital requirements, and other duties as assigned by the board of directors. The general manager will maintain a positive attitude that promotes team work within the cooperative and a favorable image of the cooperative.



  • Supervision involves developing and communicating cooperative goals and results to personnel; selecting, supervising, and supporting the employee team; and upholding cooperative policies. Develop and communicate cooperative goals and results to all personnel
  • Develop and review budget and goals with staff
  • Review progress as compared to budget with staff quarterly
  • Hold regular employee meetings
  • Select, supervise, and support the employee team
  • Create and maintain an atmosphere in which employees willingly participate at maximum capacity
  • Supervise maintenance of preferred staffing levels 
  • Assign employee responsibilities and maintain job descriptions
  • Develop performance standards
  • Complete and administer a yearly merit review with all direct reports
  • Plan for and provide opportunities for employee advancement and development
  • Continually build upon personal skills and knowledge 
  • Enforce and uphold all cooperative policies


Public Relations

  • Public relations involves building and maintaining positive relationships with cooperative members, other cooperatives, and the business community.
  • Develop sound working relationships with other cooperatives and within the business community 
  • Personally and officially represent your cooperative by participating in the community
  • Develop member confidence in and understanding of the cooperative
  • Adhere to and promote all department and cooperative policy and decisions
  • Promote participation of member customers in the cooperative
  • Build a positive cooperative image


  • Marketing involves developing and directing marketing activities
  • Prepare and review marketing plans with employees on a regular basis
  • Review individual department marketing plans annually
  • Review individual department sales and promotion programs annually
  • Plan marketing activities and review results and expectations with employees 

Profitability and Sales 

  • Profitability and sales involves establishing and achieving sales and profitability goals, and increasing the cooperative’s market share through regular sales efforts.
  • Establish and achieve profitability goals
  • Supervise performance of purchasing functions to insure greatest value, while taking advantage of all discounts
  • Supervise pricing and inventory policies designed to price competitively and achieve desired gross margin
  • Establish profit expectations
  • Establish and achieve sales goals
  • Establish sales goals and develop plans to achieve them
  • Maintain inventories at levels to assure service with a minimum of delivery delays, yet maintain inventory turn goals
  • Increase market share through regular sales efforts
  • Supervise sales staff and sales efforts
  • Review daily reports
  • Review sales results with staff regularly
  • Ensure employees have the knowledge and information needed to achieve market share growth 


  • Service involves providing and promoting the service necessary to meet the cooperative’s goals and needs.
  • Ensure all customers receive courteous and efficient service from all employees
  • Handle claims and complaints promptly
  • Promote outstanding customer service 


  • Reporting involves keeping the board informed of the cooperative’s status and activities, and assisting with board activities.
  • Submit monthly reports, general information, and recommendations to the board of directors
  • Assist the board in formulating policies and provide all facts needed for board decision making
  • Make policy recommendations and carry out board policies
  • Arrange for board review of insurance, banking, auditing, and other board-approved relationships
  • Help plan the annual meeting and report to cooperative members

Required Qualifications / Skills

  • Minimum graduate with a 8-10 years of experience. An MBA would be given better consideration.
  • Proven leadership skills.
  • Supervisory or management experience, preferably of a sales staff.
  • Demonstrated record of achievement in a prior sales position.
  • Strong closing skills.
  • Proven oral, written, telephone and presentation skills. Strong interpersonal skills.
  • Ability to learn and retain product specific information and utilize to position the features and benefits to customers.
  • Computer literate with knowledge of all Microsoft Office Applications.
  • Ability to travel as required by role (up to 75% of the time). 
  • Networking, Persuasion, Prospecting, Public Speaking, Research, Writing, Closing Skills, Motivation for Sales, Prospecting Skills, Sales Planning, Identification of Customer Needs and Challenges, Territory Management, Market Knowledge, Meeting Sales Goals, Professionalism.